MY STRENGTHS

As a Deputy Manager of Marketing at Skechers South Asia Pvt Ltd, I led a dynamic team of 6 talented professionals based both at our headquarters and spread regionally across India. My role extended far beyond the marketing realm, encompassing seamless coordination with cross-functional teams including sales, operations, accounts, logistics, IT, business intelligence, and institutional sales. Over a span of 4.5 years, I seized opportunities for growth, thriving in an environment that allowed for exponential professional development.

My responsibilities included direct collaboration with renowned advertising agencies like Dentsu and Leo Burnett, as well as PR agencies such as MSL, and digital agencies like Social Kinnect. I regularly conducted meetings with outdoor agencies, print agencies, radio, TV, and event organizers. My portfolio also encompassed the management of brand events on a national and regional scale, ensuring seamless execution and alignment with our brand values.

Effectively overseeing a budget of over $200,000, the scope of my role extended to coordinating celebrity events, enhancing the brand's visibility and appeal.

My contribution was further highlighted through my active involvement in presenting marketing performances during annual conferences, addressing audiences exceeding 100 individuals. My dedication to maintaining the integrity of the brand extended to close coordination with international teams to ensure the consistency and thorough adherence to brand guidelines.

Furthermore, I sought global insights by attending US product conferences, where I absorbed the upcoming season's strategies and planning. This helped me continuously align our regional efforts with the overarching global vision of the brand. My journey as Deputy Manager of Marketing at Skechers South Asia Pvt Ltd has been marked by impactful collaborations, strategic planning, and the relentless pursuit of excellence.